05.11.09 | My Father’s ING Checking Account
“I know training this old dog wasn’t easy.” That’s a direct quote from my Dad after I converted him over to an ING Checking account last month. You should know getting my Dad to do anything new (with the exception of venturing off to a new restaurant) is a daunting task. In fact, he still wears the same plaid shirt he wore to my high school graduation 16 years ago. If it’s not broke, don’t fix it has always been his belief in many facets of life. So when I tried to convert him to the world of online checking I knew he would look at me as if I was asking him to write a thesis on quantum physics.
Still, because I am his son, he placated me and heard out the reasons I believed it would benefit him. After I was done my jaw nearly dropped when he said, how do I get started? Although now that I look back I guess I really shouldn’t have been all that surprised. I knew what his concerns were and addressed them immediately.
As an old school guy the whole online banking concept scared my Dad because of the identity theft potential. He pictured some computer Wiz Kid hacking into his account, much like Ferris Bueller did when he changed his absentee record, and stealing all his money. Knowing this I reminded him that he’s been purchasing gifts online for friends and family with his credit card for nearly 4 years issue free. He hadn’t done it sooner because he feared his card number may get stolen. But more importantly I read ING’s Privacy Policy in advance and knew the proper precautions had been taken.
The ING Checking account has two safeguards in place to ensure safety and privacy. They have implemented security standards and processes-including physical, electronic and procedural safeguards. They also limit access to customer information to employees, registered representatives or agents who may need it to do their job only. No other company, including affiliates, have access to borrowers personal details.
Another hot button issue for him was if ING was a federally chartered bank, and the answer is yes. Deposits are insured up to $250,000 per depositor just as they are at any federally chartered bank you walk into.
So with security and insurance questions out of the way it was time for me to turn my focus to the cool benefits that I knew he’d love.
Open a FREE ING Checking Account Now!
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[...] today. I converted at the end of last year, and got my old school Dad to see the light last month (read the blog post here). The only regret I have is that I didn’t do it sooner. Below I’ve listed the top 5 [...]
June 8th, 2009 | #